Why you absolutely must have a Mobile Optimized Website
UNDERSTANDING THE IMPORTANCE OF MOBILE OPTIMIZATION
In this modern technologically advanced society, having a mobile optimized website is essential. It ensures that visitors who are accessing your site from mobile devices have an optimal experience. This design will also account for different screen sizes and load times. This process addresses the design of the site, the structure, speed of the page, and more. You want to optimize site for mobile to ensure that visitors won’t simply leave due to inconvenience.
When comparing website designs there are three different designs to look at: mobile optimized, mobile friendly, and responsive. A mobile optimized website is by far the most advanced type of design. By being mobile optimized, the site will reformat itself completely for different devices. They are guaranteed to have better mobile web performance because the site will reformat itself for certain handheld devices. The process of reformatting ensures your website can engage a large mobile audience.
A mobile friendly website design is not quite as good as a mobile optimized site, but it will still load properly on all devices (desktop, tablets, and mobile). Websites need to be perfectly functional on all devices and the mobile friendly option is a great choice to ensure that. A mobile friendly site will be easy to navigate, with large buttons and command options.
A responsive design is a newer, ever evolving form of development that is very flexible regardless of the device. Using this design, it doesn’t matter which browser or device the user is using. The website will adjust based on the screen size of the device. This format allows for a lot of flexibility and is actually quite practical. However, as the reformatting happens automatically, it is important for the owner of the website to double check everything is working properly.
With new devices always changing, having a mobile friendly/optimized website is necessary. A significant Many organizations and businesses have already implemented mobile friendly websites. Website owners should understand how their website will display on a variety of devices and how to make sure it displays well. With the understanding that the majority of Internet traffic comes from mobile devices, it is easy to see the importance of mobile optimized website. Being mobile friendly will increase your sites mobile web performance by making things easier to access.
A major advantage of having a mobile friendly website is that it benefits search engine optimization. Google reviews mobile and desktop website activity and decides on a ranking based on how people use the site. It’s beneficial when users don’t back out frequently, this will raise your website ranking.
Another advantage is that it helps to build credibility, whether it is with customers, clients, or in an industry. Mobile optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. A crucial advantage is that it can increase customer satisfaction. Having a mobile friendly site will only benefit your website’s reputation, making it look modern and relevant.
An important step that website owners should take is to ensure that navigation through the website is easy, vertical navigation is preferred. The user should be able to navigate the site, quickly and easily, to find want they are looking for in as little of steps as possible. Use image scaling to ensure the proper dimensions by adjusting the cascading style sheets rules to make the images to have a width of 100% or, to contain themselves in the page when in reference to background images.
On a mobile optimized site, the graphics are reduced, so they don’t interrupt the user’s path to the critical information they are seeking. You should also avoid requiring the user to type anything unless absolutely necessary. It is also noted that, allowing the user access to view the desktop version of the site can be a very beneficial feature.
Using icons can also prove to be effective. You can use iOS icons or Windows 8 Pin Icon. These will display when websites are added to the home screen on the mobile device or tablet. The final recommendation is to have a splash screen and to use it to your advantage. This is the first screen that users see when they open an application. You can use this to advertise your brand, while your application loads, just ensure that it is a very short load screen.