How to Build Brand Trust and Loyalty
Trust is perhaps one of the most difficult, if not the most difficult, qualities you can earn as a brand. You can spend all the money in the world marketing your company or product, and you may even see some decent returns while doing so, but what does it all mean without trust? If consumers don’t view you or your product as trustworthy after an initial purchase or glance, I’m sorry to inform you that your bubble is probably going to burst soon. The process of becoming trustworthy isn’t easy and it isn’t quick, but there are tried-and-true methods of doing so …
3 reasons brand strategy is not a matter of size
You’ve got a great idea, funds to build it and a disruptive solution. But that’s only half the work—now you need people to buy. No matter how innovative and slick your new idea is, it will not sell itself. 1. BE WHO YOU WANT TO BE, NOT JUST WHO YOU ARE TODAY Most entrepreneurs and founders believe their brand will grow with them. It’s ok at first to look and talk like a small startup. Getting the brand part right doesn’t matter right now, it’ll get there. Brands evolve over time, together with the company. But when you create a new company, bring to the market a new solution or search for new investors, you …
Why you absolutely must have a Mobile Optimized Website
UNDERSTANDING THE IMPORTANCE OF MOBILE OPTIMIZATION In this modern technologically advanced society, having a mobile optimized website is essential. It ensures that visitors who are accessing your site from mobile devices have an optimal experience. This design will also account for different screen sizes and load times. This process addresses the design of the site, the structure, speed of the page, and more. You want to optimize site for mobile to ensure that visitors won’t simply leave due to inconvenience. When comparing website designs there are three different designs to look at: mobile optimized, mobile friendly, and responsive. A mobile …